Better by Design | Patrick Morgan | Substack

Design Analysis

A look at how Liquid Death is 'Murdering Your Thirst' and industry norms

Oct 8

#24: A classic blend of form and function that enriches my daily ritual

Aug 6

#23 - A walk-through of the 5 years of iterations that led to today's design

Jul 23

Lessons from Coors' pioneering design that became a market standard

Jul 16

How Nintendo's breakthrough portable console rose from the ashes of its innovative, but unsuccessful predecessor.

Jul 2

Taste of Quality #21

Jun 25

How a better algorithm led to a better user experience... and hundreds of billions of dollars in revenue

Jun 18

Taste of Quality #20

Jun 11

The unexpected journey of a portable synthesizer that captured the public imagination and launched a powerhouse design studio

Jun 4

Breaking down the design principles behind Amazon's hit device

Mar 27

Uncovering the key elements that define the sports car's timeless allure

Mar 6

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