Better by Design

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Better by Design
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Breaking down the design principles behind Amazon's hit device
The Middle Way, modularity, product-market fit, responsive design, and company-employee fit
The Social Me, A11y understandability, profit centers v. cost centers, style sheets, body of work
Problems of starting and how you might unblock them

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NewCommunity
The appeal to novelty, aesthetics, the 7 powers of business, box shadow, and earning the right to abstract
Finding balance in the endless quest for breakthrough design
Cognitive bias vs. logical fallacy, respecting human vulnerabilities, permission marketing, and system status colors
Uncovering the key elements that define the sports car's iconic design
The Ring of Gyges, Rams principle 1, the box model, land & expand, and “covering” your favorite work
The world of improv has much more to offer than just "yes, and"
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The story and the data behind the journey so far, and what's next
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The double diamond, A11y principle 1, 5 interdependent processes of business, 8pt grid, design tokens and t-shaped skills
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Better by Design

A weekly column devoted to helping you find the sweet spot between art, commerce, and technology.
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Gergely Orosz
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